Effective Sales

"Here's How You Create Your Own Highly Effective Sales Pages To Sell Your Products And Services, Without Paying Copywriters Thousands Of Dollars!"

 
Dear Internet Marketer,
Launching your own product or service on the internet is not easy nowadays. It seems that everybody has their own website and trying to sell one thing or another.
In these rough economic times it also seems that every absolute beginner has the same idea - "why not start my own part-time online business to make a bit of extra money?!"
Of course if you already have an online product or service that you are trying to sell then you are well aware that this usually does not happen overnight and that you have a lot of competition out there that wants the bucks from the same people that you do!
Has the following happened to you?...
You spend a lot of money on a glitzy website, read up on web 2.0, line up your auto responders and other doodads and do everything the big marketing gurus tell you to do in their $97.00 How to Guides and in the end you sit there with no sales wondering what you are doing wrong.
Of course when I am talking about myself and chances are you have had a similar experience.
And if you have not had the above happen just yet because you are a newbie I predict that you will experience it unless you learn how to avoid it all by reading my new eBook - Effective Sales Page Secrets. 
Let me tell you my story and about the hard and expensive lessons I learned about selling online and commissioning sales letters.
About a year ago initially started what was supposed to be a stellar little income generating online business based on a single keyword. I created an excellent informational product complete with bonuses and offered it at a special price.
I had high hopes that this self-created product would be the niche that made me rich but this just did not happen!
I also noticed that I had two rivals online mining the same niche topic. One was doing as lousy as I was when it came to selling the product but the other competitor was killing us both. He was just raking the sales in while the rest of us gasped in awe at how ruthlessly he was knocking us out of the sales ring.
Just this one guy online seemed to have all the sales no matter what we did to try and hijack even just the tiniest bit of his business. He also continued to monopolize the market long after both I and the other "loser" online lowered our prices to almost zilch!
So what were we doing wrong and what was Mr. Internet Money Bags doing right?
I made it my business to spy on my successful rival to see how he was managing to exalt his profit margins in so profoundly. In the end it was evident that the secret to his success was the well-written, compelling copy on his sales landing page.
Seriously this sales page was a real work of art. I hope he printed it out and framed it. It was an absolutely compelling creative work that I personally could not stop reading until I reached the Buy Now Button!
Of course I decided that what I needed was a savvy, super-selling sales letter just like it to be my landing page!
So then I went ahead and tried to find a sales copywriter to write this super-selling masterpiece for me.
Soon I discovered that the good ones just don't come cheap. In fact the best in the world can cost thousands of dollars to hire.
You might be thinking right now that no writer is worth thousands of dollars. However consider this --the best copywriters in the world can also bring a web master over a million in sales on the very first day of a launched product.
A very good example of the kind of famous copywriter who can create this raging success is Michel Fortin who wrote copy for John Reese. He made a million for this internet guru every single time a product was launched. He charged a five figure sum for each sales letter and Reese was willing to pay for it because he just knew he was good for the money after Fortin completed the copy!

Employing the services of a top copywriter makes sense if you are rich but if you do not have money to burn then you have two options...

• The first option is to find someone else who will do the job for you for considerably less than thousands of dollars
• The second option is to create the sales copy yourself

The potential downside of the first option could be that the copywriter is charging far less than anyone else for writing simply because he or she not that good at it in the person. In this case you may have saved a little bit of time but you may not make thousands of dollars in sales!
This may not always be true (because sometimes a sales letter catches fire for no special reason at all) but it only stands to reason that if someone you are employing for $200 could ask for a fee of $2000 or even more per sales letter they would!
Also as with most things in life you get what you pay for in this situation. The less you pay the less you get ...the less sales!
The second option is to create the sales copy yourself and of course there are several drawbacks to doing it yourself.
For one thing you could have no talent as a writer. Yet another challenge is the amount of time it can take you to actually get the sales letter done!
However, talent or not, writing sales copy is a skill that can be mimicked or learned and if you follow the guidelines in this eBook there is every chance that you will definitely be able to a better job than someone to who you would pay a few hundred bucks to from elance.com or guru.com
Also if you do learn how to write your own compelling sales letter you can save yourself a lot of money.
Trust me. I know. I have been there with the bad writers who are late with their copy, run off with the advance and who...ahem ...can't WRITE!
I hired five writers in a row off of elance.com to redo my sales letter. In the end I probably spent about $1400.00. Two of them took the advance and ran. Two of them produced sales letters that were barely comprehensible. I was able to use the fifth sales letter which seemed compelling and well written but GUESS WHAT. The letter just did not succeed in selling products to my site's visitors. It just wasn't a superseller!
I wrote this eBook so you could learn to write your own sales letter!
You are probably shaking your head right now and saying "That is all very well and good but I just am not a writer."
I am here to tell you that...

You Don't Need Talent to Compose A Super Selling Sales Letter!

Such a skill is one that is in great demand. Trust me. I went from someone who was hiring incompetent and desperate moonlighters to one of the most sought after copywriters on the internet.
I am so good at copywriting I do not even have to advertise my services. People have heard of my success through word of mouth and they simply find my email through my many successful websites.
How did I get to be so good? How do you get to Carnegie Hall? The answer is "Practice, practice, practice!"
How much better off would you be if were pocketing $200 or $500 or even $5,000 for every sales letter, rather than giving that money to other people to do an inferior job?
That is exactly what this book is all about - teaching you to write outstanding sales copy even if you have never considered yourself to be capable of doing so before.
However I also want you to keep this in mind...

This is NOT just an eBook about copywriting. It is about conceptualizing a product that can accommodate a great sales pitch in the first place! In Effective Sales Page Secrets, I discuss such creative and conceptual matters as...

  Conceptualizing an idea that will sell in the first place
  How validate your initial brainwave for the product or service so that it will sell well in the marketplace
  Why a period of intense market research must always follow your initial brainstorming session to establish whether or not this is a realistic topic for making money
  How to avoid creating a product that nobody wants, nobody needs and nobody wants to buy
  How-to come up with a basic description or name for the product or service you are considering creating - and how to ensure people can find it on the internet
  How to use Google Alerts to keep an eye of what is going on in the market
  How to use Word Tracker as a keyword research tool
  How to conceptualize the best format for your product or service to be delivered in
  How to deliver a product package so you can command a higher price!
  How to deliver value and quality so that you can charge a lot of money for your product creation
  How to ensure that the sales letter you are writing accurately reflects your product
  How to discern the benefits of your product or service so you can underline these points and emphasize them to your customers

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Build A Membership Site

"Here's How You Generate A Lucrative Regular Income With Your Own Monthly Paid Membership Site"

 
Dear Internet Marketer,
Let me guess! You are here reading this web page because you have figured out that it is probably a lot easier to run a business that runs itself than micromanaging a site that specializes in selling goods or services.
You have probably also figured out that getting that credit card number from your customer and then charging them a monthly fee is probably a good idea.
Right now you probably waste a ton of money on buying email lists, SEO articles and fishing around for new customers for your site in general. This is time consuming, costly and you just don’t make the kind of profits that a membership site does ...
Paying thousands and only making hundreds is no way to live when it comes to internet marketing and that has resulted in my book...

Let's Build A Membership Site 

I wrote an entire book dedicated to the topic because I have done it and I am a financial success who makes more than three grand a month with just one of these sites.
No matter what kind of online business you are running it is important to comprehend that there is a vast difference between making money online bit and building a business that renews itself.

So What is Stopping You?

Probably the same thing that has been stopping me...
I know that when I was a beginning marketer my main concern was that I could not afford to set up this type of site. I thought I would set it up, run out of money and then end up with a dead site floating around in virtual space.
I also made the mistake of thinking that building my own membership site would be a hell of a lot of work.
I was wrong. Right now there are some extremely professional membership software programs available on the market that range in price from less than $30 right up to five dollars short of $30,000!

However I also have a secret to tell you

Did you know (and this is key --)

You don’t need any software to set up a membership site at all!

In fact you don’t need anything more complex than an autoresponder to set up a decently converting membership site!

That is because your members don’t care HOW you have set up your site. All they care about is that it functions easily and quickly.
This is because the strength of a membership site is about its content and not really about anything else as long as you keep giving the people what they need!
In my eBook, Let's Build A Membership Site, I outline several reasons why you might want to open your own information site even if you have an online or offline brick and mortar type business (meaning that it sells goods or services) in place anyway.
You will learn -

  Why the customer feels committed to you after you give them the information they want

  How getting the information they want can mean that they are willing to spend more money on their business than anyone else’s

  How you can study your customer’s behavior to give you an indication of how much money they are willing to spend on a membership

  How having this kind of self-renewing membership site can save hours chasing down new prospects every day

CLICK HERE DETAILS: 

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small changes big profits

"Discover The 100% Free Research Solution That Will Save You Loads Of Time And Effort, While Helping You To Build Your Own Profitable Business!"

 
Dear Internet Marketer,
If you are reading this letter then you probably have discovered, as I have over the years that research is absolutely critical to setting up any new business venture.
To give you an analogy – doing your market research for a new online business is like the foundation of a building you are constructing. You have to make sure that foundation is secure or everything will fall down.
The bottom line is that if you are working with inaccurate materials you will construct your business on shaky ground. However many marketers simply do not bother to put in the time to do the research because it is the most frustrating, time consuming and – yes- even tedious aspect of the whole process.
Maybe it is time to stop being bored and "get into" optimizing your own business! It’s easy if you know what I know and it does not have to cost or take up a lot of your time either!

Build Your Empire On a Strong Foundation!

So what is the secret to cutting down on all that time you may be spending on the research aspect of your business?
If you are anything like I used to be you are probably spending hours on different forums, bulletin boards looking for clues and customer feedback. I remember that I used to surf all over the place online for days on end trying to discern whether or not there was a market for my business.
I used to spend thousands testing keywords and paying for reports (not to mention all of the money I spent on eBooks and programs) to learn how to spy on what the competition was doing. Talk about a labor intensive meandering disorganized way to go about my market research!
It was taking me as long as three months just to do all the testing and set up just one business! And even then sometimes after all of that effort the business just would not fly!
Finally I found a way to cut out all the crap – the second guessing, the endless surfing and polling uninterested people for answers to questions. You know what I am talking about …market research can be an eye-rolling, soul destroying business if it does not churn out the bucks for you in the end.
Those exasperating days ended for me and they are about to end for you too.
I have found the one research resource that you can utilize at almost every stage of the research process that is infallible when it comes to giving you an accurate estimation of "what the people want." That is because "what the people want is what they are going to buy."
Trust me when I tell you that this is the tool that you are always going to use irrespective of what kind of marketing project you are involved with.
You are also going to probably be surprised to learn that you and thousands of other people already use this tool every single day. In fact 99% of people reading these words will be using this resource every day.
What if I told you that the secret to online success is actually in front of your very nose?
What if I told you that you probably used this wonderful tool to land on this page?
Do you know what I am talking about yet? Yes that is right. I am talking about the number one search engine on the internet – Google!

Here are some of the reasons why this tool is the greatest online research tool in the entire world...

• Google commands 69% of the search engine traffic on the internet right across the world
  
• In some markets Google’s share of the search engine market is in excess of 90%
  
• About as many people have heard of Google as Coca-Cola and it is the first place they turn to search for information when they start searching for anything online
  
• The trademark of Google is so popular that it has become a "verb" – "googling" is a word that is in common usage and you do want to be part of an organization that is that well known and reputable if you want to succeed in business
  
• Thousands of new internet users get online every day and one of the first places they are introduced to on the internet is Google and the Google tool bar
  
• Google is one of the most popular presets for a browser or home page on the internet
  
• You can distinguish real search results on a Google page from those that are paid advertising making it one of the more honest and ethical research tools online as the ranked search results are "natural"
  
• Google Groups alone represents a searchable database in excess of 700 million Usenet postings over the last 20 years
  
• Google has bought out 54 research and indexing businesses in the last few years which makes it one of the most potent purveyors of information on the internet
  
• Google and the companies that they own provide a huge range of services of the types that net users could benefit from everyday and more importantly, they provide the vast majority of these services at no cost.

You know what they say...
Stick with the winners and Google is the Winner when it comes to being the most popular and effective of research tools!
Are you ready to stop forking out all of your money to pay for research, blogs and webhosting?
Learn how to launch profitable, information based business practically for free!
In Research Your Way To Big Profits I also outline how you can use Google to launch your web based business for free and practically from scratch. I cover such little known helpful facts about the Google suite of tools such as...
  How Google offers you two ways of creating your own website for free using net based tools and resources
  How Google offers a very comprehensive range of net based tools and resources that allows anyone to start a business completely from scratch using nothing but Google owned tools
  How to use free Google tools to identify viable online markets and establish that there is money to be made
  How one particular Google tool help you put together a marketing plan to ensure that people will find your site on their search engine pages
  How to use a Google tool to analyze your competition and find out how much money is changing hands
  How to use Google tools to find out what the most popular products or services in a particular market sector
  How you can use Google to find investors for your business
  How to use Google to find affiliates for your business
  How to use Google to find free articles to enhance your website
  How to use Google to find links to your website
  How to use Google to start a blog that enhances your website
The bottom line is that there is very little in the process of researching and establishing a new online business that Google cannot help you with!
By now you might be asking yourself – "How can Google afford to be so nice to us and offer all of these free services?"
The answer is that the geniuses behind Google are intelligent marketers. They understand that by offering free tools and resources that they are encouraging everyone who uses the internet to use them and only them. In fact as internet marketers we could really learn from their example.
This is also how Google gives you a foothold on your business, especially when you take advantage of their perks and download their tools.

Learn How to Start a New Online Business for Free Using Only Google Tools

I Will Show You What to Do - Step-by-Step

When I sat down to write Research Your Way To Big Profits I decided that I would make it the most thorough step-by-step guide that I could. I decided I would do this without writing a long fussy eBook with a lot of marketing theory and useless links in it.
Every tool in this guide is free so I am not trying to sell you anything!
Instead I take your through my own practice as an internet marketer and show you exactly how I use each of the free Google tools using lots of visual references and actual screen shots from my own successful online business
In this practical, ready-to-start-right-away style of eBook I give you a practical outline of everything that needs to be done when you start up a business using Google tools including such critical essential points as...
  How to come up with an idea or topic that can be the theme of your new online business
  How to discard optimism and use real research to see if your business idea will make money for you
  How to determine if there are sufficient number of people searching online for the kind of information that you are considering trying to sell
  How to determine go back to the drawing board and come up with a new idea if your original idea looks like it may not "fly" as a money maker
  How to figure out how much people might be willing to pay for the information you are selling and if you should give any of this information away for free
  How to determine if your product has an "urgency" factor which would make people spend money on it to get information fast
  How to come up with an informational product and bring to the market place without spending months and months researching it
  How to take advantage of what the competition is doing by researching their websites
  How to brainstorm a brilliant idea for a business using your every day experience and then research its viability on Google
  How to use a certain desktop utility offered by Google to search your compute for stored information that could help you find some great ideas for starting a business
  How to use Google referred Indexing plug-ins to allow you to search for information ten times faster both online and offline – a boon if your computer is a little slow!
  How to use a web history tool offered by Google to keep all of your searches, images, stories, web pages and videos straight so your business is streamlined and organized
  How to use Google Alerts to keep you abreast of any new developments happening in your market and cut down on your surfing time every day
  How to use Google Groups to provide you with a snapshot of what people are doing when it comes to researching topics for a business
  How to use a particular Google to estimate the traffic that can be drawn to your business thus cutting down on hours of pre-launch market research
  How to use Word Tracker in conjunction with Google to create a killer strategy for stealing all of the business away from your competition
  How to use Google Trends to come up with ideas for new businesses and to enhance your existing business
  How to use Google’s newest free tool – "Insights For Search" to analyze the global search history for any particular term you want to know about so that you have the edge on your competition
  How to use the new Trends for Websites utility to spy on your rivals and thus eliminate the need to spend hundreds of dollars on costly spy programs
  How to use the Google Blog search to figure out what people want to buy
  How to find public domain materials to enhance your website and marketing efforts using the Google US Government Search
  How to search YouTube using Google to find information to enhance your website
  How to use Google Suggest to set up a standard search p0age and find out the selling secrets of your fellow marketers
  How Google Analytics can analyze the traffic that comes into your site and help you determine if you are running a successful business
  How to keep abreast of what is happening in your business using Google Reader
  And much more, including how to use blogger.com, Google sites, Google Sketchup, Google talk, Google Chrome and many other Google programs to make your website into a powerful profit maker!

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